Looks at
	A company's history
	Its financial position and growth
	Its products
	Technology and manufacturing process
	Human resources
	Competition

Before we start looking for a partner in. our new joint venture or alliance, we need to take stock of our company. A number of points should be taken into consideration.

Our Company's History

• Date of foundation
• Founder
• Reason for foundation
• Achievements
• Growth
• Changes over the years

Our Company's Financial Position and Growth

• Capital structure
• Turnover
• Profitability

Our Product Mix

• Evolution
• Volumes
• Contributions
• Markets

Our Manufacturing Processes

• Machinery
• Technology (plant and processes)
• Research and development

Our Human Resources

• Numbers
• Growth
• Profile - age, sex, qualifications
• Skills
• Training
• Professionalism

Our Competition

• Market size
• Past competitors
• Present competitors
• Our position in the market

Having defined our vision statement and our corporate strategy, we now have created a descriptive document of our company, thus building up a good basis for analysis and further action. From our corporate profile, we can derive another set of questions that need to be addressed.