marriages are characterised by emotion and passion. When two
people fall in love and get married, they give and take as
they go along.
many arranged marriages, however, which are common in some
parts of Asia, another approach is followed, where parents
seek mutual compatibility. Most individuals concerned also
size each other up and enter these marriages with much more
willingness to give than to take.
emerging joint ventures and alliances around the world, especially
in the rapidly developing economies, are being ventured into in
the form of love marriages. People experience mutual attraction
based on emotion and then face problems when they find that they
are not compatible.
is therefore suggested that business joint ventures
and alliances follow the route of arranged marriages.
Instead of staring a joint venture or alliance based
on emotional decisions, it would be advisable to
exercise “match-making” – gauging
if the firms involved are mutually compatible.
book is based on my personal experience as a manager
and consultant in projects in different parts of
the world, and on my teaching and research experience.
I have attempted to develop for the reader a systematic,
step-by-step approach to joint ventures and alliances,
starting from conceptualisation of the idea followed
by the stages of self-introspection, historical
review, SWOT analysis, industry survey, technology
assessment, environmental assessment and finally
the process of looking for and finding the right
partner. The problems and pitfalls they may arise
in the process and also highlighted.
studies of well-known companies are used to further
explain the process. With practical exercises in
the form of questions and tables, supplemented by
sample contracts, the reader is able to develop
a personal plan for forming a joint venture or alliance.
is my view that, as in marriage, both partners of
the joint venture or alliance will have to give
and take, and compromise along the way. This book
will help you turn your joint venture or alliance
into a success.