'Globalisation
- an Overview' a book authored by Dr. Hiru Bijlani,
a Bombay based international business management consultant,
has been released.
The book provides an insight into
various aspects of global business such as global
marketing and global joint ventures. It also suggests
effective strategies to be adopted to become successful
global players.
Published
by Heinemann Asia, Singapore, under its Business
Series and distributed by India Book House, the
book is useful as a reference book to executive
of private and public sector undertakings, financial
institutions and MBA students.