by Heinemann Asia
the world shrinks into a global village, it is imperative
that both governments around the world and corporate
firms be proactive and take advantage of the changes
taking place around the world to be benefit of their
respective countries and firms. In fact, the very
survival of governments and firms depends on their
ability to do so.
book is an overview on the subject of globalisation
and aims at providing readers with an overall understanding
of the subject starting with the history of trade,
the patterns and type of trade that are in existence
and how trade leads on to Direct Foreign investments,
how joint ventures and foreign investments take
place, what are the advantages and disadvantages
of joint ventures. It highlights why companies and
countries need to be looking at globalisation as
an imperative within the parameters of competitiveness
for globalisation. This book also examines approaches
to globalisation, aspects of global marketing, global
finance and the all-important area of global management
and cultural adaptation. It highlights the obligation
of nations and firms towards environmental protection
and ends with some pointers to the future.
Hiru Bijlani is a leading management consultant
in Asia and holds a Doctorate in Business Policy
and Administration specialising in International
Business. He also teaches and presents seminars
in various areas of globalisation of business.
many years' professional experience gained all over
the world, and having done related academic work,
both in the field of international business, and
given the topicality of the subject of globalisation,
I felt the knowledge so gained should be shared.
This has taken the form of a condensed publication
on the subject, intended to given business executivies
and students an overview.
chapters in this review could each be the subject
of a book in themselves, in fact several interesting
and valuable publications are available in the areas
covered. These have been acknowledged both in the
reference list, as well as in the text itself, wherever
are due to my family, in particular to my wife for
her continuing encouragement. I would also like
to acknowledge the contribution of my guide for
my doctoral dissertation on the subject of globalisation,
which formed the basis of my academic knowledge.
Thanks are also due to my assistants and secretaries
who helped with editing and proof reading, and the
many institutions and libraries for the reference
material used. I am also grateful to the publishers
for their willingness to publish the book.
many people and institutions have contributed to
the creation of this book, listing some would be
unfair, listing all unwidely. My thanks, therefore,
are made here to every one of them.
attempt has also been made where deemded necessary
to seek the permission of individuals and institutions
whose published work in the area of globalisation
has been drawn on.