Published by Heinemann Asia
(ISBN 9971-64-364-2)

As the world shrinks into a global village, it is imperative that both governments around the world and corporate firms be proactive and take advantage of the changes taking place around the world to be benefit of their respective countries and firms. In fact, the very survival of governments and firms depends on their ability to do so.

This book is an overview on the subject of globalisation and aims at providing readers with an overall understanding of the subject starting with the history of trade, the patterns and type of trade that are in existence and how trade leads on to Direct Foreign investments, how joint ventures and foreign investments take place, what are the advantages and disadvantages of joint ventures. It highlights why companies and countries need to be looking at globalisation as an imperative within the parameters of competitiveness for globalisation. This book also examines approaches to globalisation, aspects of global marketing, global finance and the all-important area of global management and cultural adaptation. It highlights the obligation of nations and firms towards environmental protection and ends with some pointers to the future.

Dr. Hiru Bijlani is a leading management consultant in Asia and holds a Doctorate in Business Policy and Administration specialising in International Business. He also teaches and presents seminars in various areas of globalisation of business.

BACKGROUND

With many years' professional experience gained all over the world, and having done related academic work, both in the field of international business, and given the topicality of the subject of globalisation, I felt the knowledge so gained should be shared. This has taken the form of a condensed publication on the subject, intended to given business executivies and students an overview.

The chapters in this review could each be the subject of a book in themselves, in fact several interesting and valuable publications are available in the areas covered. These have been acknowledged both in the reference list, as well as in the text itself, wherever relevant.

ACKNOWLEDGEMENTS

Acknowledgements are due to my family, in particular to my wife for her continuing encouragement. I would also like to acknowledge the contribution of my guide for my doctoral dissertation on the subject of globalisation, which formed the basis of my academic knowledge. Thanks are also due to my assistants and secretaries who helped with editing and proof reading, and the many institutions and libraries for the reference material used. I am also grateful to the publishers for their willingness to publish the book.

So many people and institutions have contributed to the creation of this book, listing some would be unfair, listing all unwidely. My thanks, therefore, are made here to every one of them.

Every attempt has also been made where deemded necessary to seek the permission of individuals and institutions whose published work in the area of globalisation has been drawn on.